Richard Wilde is my guest blogger today in a blog post exchange in which I have participated.
There are no magic quick fixes or techniques when it comes to marketing your artwork, or anything else for that matter. Successful marketers, brands, businesses and creative individuals who achieve sustained success concentrate on providing long term benefits to their customers, treating their customers well over time, and meeting their customer’s needs effectively.
As a creative person looking to get generate business, it is therefore important to treat each and every customer and potential customer well. Doing this will help you to gain a following of loyal fans that truly love what you create, these type of fans can be known as ‘true fans’. The ‘True Fans’ concept was raised by Kevin Kelly on his website; ‘True Fans’ are fans and admirers of your work that will buy and follow just about anything that you produce. They eagerly await your latest work, they buy your latest prints and t shirts, and some of them are likely to buy your latest original pieces of work when you create them.
If you concentrate on developing 1000 True Fans then you can turn a hobby, a tiny business, or a personal struggle to survive into a thriving lifestyle or business for yourself. Let’s say on average a true fan would spend £50 a year on the work you produce, if you have 1000 fans that’s a cool £50,000 a year, not a bad annual take home in anyone’s book, and more than that, it is for doing the thing that you love…producing your artwork.
1000 is an achievable number, if you added one a day it would only take three years, and at the end of it you would be in a fantastic position. 1000 may be too many, if your work sells for a good price then 100 may be enough. Think about this and choose a number that you think you need to reach the goals you desire, and then go for it.
Treat each of your customers well and slowly build up a loyal fan base over time, they will treat you well if you do the same to them, and will also spread word of your work to others, speeding things up very quickly when it comes to expanding your fan base.
On a slightly biased but truly accurate note, a great place to start gaining and developing your fan base is on www.Artybuzz.com. There are loads of people both on this site and who visit this site that have a massive appreciation for art of all kinds, and they buy it. So speak to them, comment on work, create and add work to groups etc. Get involved in websites like this, make an effort, gain a following and get out what you put in.
This article was contributed by Richard Wilde, owner of www.artybuzz.com, an online artists community where anyone can sell and buy art, design and photography as giclee art prints, canvas art prints, t shirts and much more. This particular article is an extract from his free Art Marketing Ebook, which can be downloaded for free and read at http://www.artybuzz.com/ebook.php

for a friend to see again
I have been very busy lately. 2009 proved to be a unique year for our family, and since I am typically a very private person I have not shared what was going on with very many people. Now, I will let you know I have been living a dual life! It is true, I have been running from the east coast to the southwestern part of the US with amazing regularity. I have had a studio in both locations and have observed how these different locations has not only caused me to produce vastly different paintings but also how the different studios have encouraged me to work very differently. It has been an exhausting and fascinating process. While I have lived and worked in a variety of locations and have done my fair share of traveling, this experience was so different because I was living in both places. Now that the experience has come to an end, I am spending more time reflecting, and once I can receive shipment of my work to one location I will be trying to decide what was good and what did not turn out so good with these works side-by-side.
Just because the physical experience has ended (and I am not sad for that, because it has been exhausting), I feel I can now relax more and see what I need to take away from it. This clearly does NOT mean my travel and or moving days are over…far from it! I will give you the heads up to watch this site for some photos of and reflections on an exciting trip I have planned for early spring.
Do you find it a challenge to work in a variety of places? Do you think your work changes when you move studios or work in different locations? I have noted before how vastly different my work is here in the US compared to the work I did when we lived in England. I can also tell you the work I did in the southwestern US and the work I did in the mid-Atlantic US was very different, although I tried to use the same mediums and supports! There is a lot of psychology I need to explore here, however I think some very good insights will arise. Now I am beginning to wonder what Asia might do for my painting!
In the coming weeks, look for some posts on this recent experience. Do let me know if and how your physical environment affects your work. I will be eager to hear from you.

I thought you might be tired of seeing photos of record breaking snowfalls for the Mid-Atlantic region of the US, so I have not posted any here. We had 30 inches at our house on top of about 8 from earlier in the week. We are told it is very possible to expect 10 to 20 inches tomorrow, too. I love the snow!
I recently came across this quote from Maya Angelou:
“You can’t use up creativity. The more you use, the more you have.”
When I thought about that, I knew I had heard a similar thought expressed about love. It went something like this: the more you give love away, the more love you have to give. It made me think about how using one’s creativity is very much an expression of love. We are putting our heart and soul in the work we do.
Recently, I was sharing with a friend about how I sometimes paint in response to disaster, but I wasn’t sure why I did it as it never helped anyone. She responded back to me that I did not know it did not help anyone even if the painting still sat in my studio. Her thought was the production of a painting was like a prayer and we never know where or how that energy makes a difference in the world. I am so grateful for having this very wise friend. She not only made me feel so much better about painting what came out of me, but she encouraged me to move forward with just that kind of work.
When I think about these ideas of generating creativity by creating, having more love the more you give it away and my paintings being like a prayer when I produce them, it absolutely let’s me know I am so on the right path here.
Do you have these kinds of things which bring to light a true knowing you are doing what you are supposed to be doing with your work? Can you share some examples of what makes it so right for you?
Have a Beautiful Week, Keep Creating those Prayers and Sharing Love!